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Marketing research : delivering customer insight / By Alan Wilson.

By: Material type: TextTextPublisher: London, UK ; New York, NY, USA : Bloomsbury Academic, 2022Edition: 4th editionDescription: xxiii,383p. ; PB 26x19Content type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789356403185
Subject(s): Additional physical formats: Marketing researchDDC classification:
  • 4 658.83 WILA
LOC classification:
  • HF5415.2 .W558 2026
Summary: "Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book St Aloysius Institute of Management & Information Technology Marketing Research MBA 658.83 WILA (Browse shelf(Opens below)) Checked out 08/03/2026 MBA15350
Total holds: 0

Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.

Includes bibliographical references and index.

"Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher.

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