MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02525cam a22003978i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260703114530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250417s2026 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2025019188 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789356403185 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
24159662 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC)24159662 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AIMIT LIBRARY |
| Modifying agency |
DLC |
| -- |
DLC-MRC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.W558 2026 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
4 |
| Classification number |
658.83 |
| Item number |
WILA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilson, Alan, |
| Dates associated with a name |
1958- |
| Relator term |
author |
| Relationship |
aut |
| -- |
http://id.loc.gov/vocabulary/relators/aut |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/no2017119666 |
| Real World Object URI |
http://id.loc.gov/rwo/agents/no2017119666 |
| 9 (RLIN) |
266205 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
delivering customer insight / |
| Statement of responsibility, etc. |
By Alan Wilson. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
2603 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London, UK ; |
| -- |
New York, NY, USA : |
| Name of producer, publisher, distributor, manufacturer |
Bloomsbury Academic, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii,383p. ; |
| Other physical details |
PB |
| Dimensions |
26x19 |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/contentTypes/txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/mediaTypes/n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| Authority record control number or standard number |
http://id.loc.gov/vocabulary/carriers/nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85081350 |
| 9 (RLIN) |
266206 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Real World Object URI |
http://id.loc.gov/resources/instances/24159662 |
| 758 ## - RESOURCE IDENTIFIER |
|---|
| Relationship |
http://id.loc.gov/ontologies/bibframe/instanceOf |
| Real World Object URI |
http://id.loc.gov/resources/works/24159662 |
| 776 1# - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version |
| Relationship |
http://id.loc.gov/entities/relationships/onlineversion |
| Main entry heading |
Wilson, Alan, 1958- |
| Title |
Marketing research |
| Edition |
5th edition |
| Place, publisher, and date of publication |
London, UK ; New York, NY, USA : Bloomsbury Academic, 2026 |
| International Standard Book Number |
9781350442795 |
| Record control number |
(DLC) 2025019189 |
| 884 ## - DESCRIPTION CONVERSION INFORMATION |
|---|
| Conversion process |
DLC bibframe2marc v2.10-dev |
| Conversion date |
20250417 |
| Conversion agency |
DLC |
| Uniform Resource Identifier |
https://github.com/lcnetdev/bibframe2marc/releases/tag/v2.10-dev |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Book |
