Marketing research : delivering customer insight /
Wilson, Alan, 1958-
Marketing research : delivering customer insight / By Alan Wilson. - 4th edition. - xxiii,383p. ; PB 26x19
Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.
Includes bibliographical references and index.
"Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher.
9789356403185
2025019188
Marketing research
HF5415.2 / .W558 2026
658.83 / WILA
Marketing research : delivering customer insight / By Alan Wilson. - 4th edition. - xxiii,383p. ; PB 26x19
Copyright © Alan Wilson, 2002, 2006, 2012, 2019, 2026.
Includes bibliographical references and index.
"Taking a refreshingly non-technical approach, Marketing Research provides students with a concise and user-friendly overview of the marketing research process. This textbook details the main stages of the research process, covering both quantitative and qualitative methods; it offers a plethora of case studies and examples to equip students with the skills needed to interpret and implement the outcomes of research to effect meaningful change"-- Provided by publisher.
9789356403185
2025019188
Marketing research
HF5415.2 / .W558 2026
658.83 / WILA
