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Marketing research / By David A. Aaker, V. Kumar and George S. Day.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New York : John Wiley & sons , 2001 .Edition: 7th edDescription: xvi, 751p. ; 24 cmISBN:
  • 9971513897
Subject(s): DDC classification:
  • 658.83  7 AAKD
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.83 AAKD (Browse shelf(Opens below)) Available MBA04290
Book Book St Aloysius Institute of Management & Information Technology MBA 658.83 AAKD (Browse shelf(Opens below)) Reference Book MBA03340
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