Marketing research /
Aaker, David A.
Marketing research / By David A. Aaker, V. Kumar and George S. Day. - 7th ed. - New York : John Wiley & sons , 2001 . - xvi, 751p. ; 24 cm.
9971513897
Multidimensional scaling and conjoint analysis
Correlation analysis and regression analysis
658.83 / AAKD
Marketing research / By David A. Aaker, V. Kumar and George S. Day. - 7th ed. - New York : John Wiley & sons , 2001 . - xvi, 751p. ; 24 cm.
9971513897
Multidimensional scaling and conjoint analysis
Correlation analysis and regression analysis
658.83 / AAKD
