Marketing research / (Record no. 200774)

MARC details
000 -LEADER
fixed length control field 00742nam a2200229Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220606114953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2001 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9971513897
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 7
Item number AAKD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 40553
245 ## - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. By David A. Aaker, V. Kumar and George S. Day.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. John Wiley & sons ,
Date of publication, distribution, etc. 2001 .
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 751p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Multidimensional scaling and conjoint analysis
9 (RLIN) 40554
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Correlation analysis and regression analysis
9 (RLIN) 40555
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kumar, V.
9 (RLIN) 40556
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Day, George S.
9 (RLIN) 40557
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 7th
Call number prefix 658.83 AAKD
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Cost, normal purchase price Inventory number Cost, replacement price
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/24/2006   658.83 AAKD MBA03340 07/21/2025 07/16/2021 Book      
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/08/2007   658.83 AAKD MBA04290 05/23/2026 07/16/2021 Book 351.00 Bill no:7357; Bill dt:2007-03-05 263.25