Brand positioning: strategies for competitive advantage / By Subroto Sengupta.
Material type:
TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 1991.Edition: 1st edDescription: xix,299 p.; HB 25.5 cmSubject(s): DDC classification: - 658 SENS
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
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St Aloysius Institute of Management & Information Technology | MCA | 658 SENS (Browse shelf(Opens below)) | Available | MCA07031 |
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