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Brand positioning: strategies for competitive advantage /

Sengupta, Subroto.

Brand positioning: strategies for competitive advantage / By Subroto Sengupta. - 1st ed. - New Delhi : Tata McGraw Hill Publishing Company Ltd , 1991. - xix,299 p.; HB 25.5 cm.

Subjects--Topical Terms:
Symbols by which we live and buy
Other authors other approaches
Positioning successes

Dewey Class. No.: 658 / SENS

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