Brand positioning: (Record no. 187523)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00709nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260127135010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s1991 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Item number | SENS |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto. |
| 9 (RLIN) | 252795 |
| 245 ## - TITLE STATEMENT | |
| Title | Brand positioning: |
| Remainder of title | strategies for competitive advantage / |
| Statement of responsibility, etc. | By Subroto Sengupta. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix,299 p.; |
| Other physical details | HB |
| Dimensions | 25.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Symbols by which we live and buy |
| 9 (RLIN) | 252796 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Other authors other approaches |
| 9 (RLIN) | 252797 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Positioning successes |
| 9 (RLIN) | 252798 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Call number prefix | 658 SENS |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 150.00 | 658 SENS | MCA07031 | 07/21/2025 | 150.00 | 07/16/2021 | Book |
