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Marketing anatytics : based on first principles / By Robert W. Palmatier , J. Andrew Petersen and Frank Germann.

By: Material type: TextTextPublication details: New Delhi : Bloomsbury . 2022.Edition: 1st edDescription: xxxii,399 p.; PB 25 cmISBN:
  • 9789356400634
Subject(s): DDC classification:
  • 658.802 PALR
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Book Book St Aloysius Institute of Management & Information Technology Marketing MBA 658.802 PALR (Browse shelf(Opens below)) Checked out 07/09/2026 MBA14822
Total holds: 0

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