Marketing anatytics : (Record no. 233967)

MARC details
000 -LEADER
fixed length control field 00764nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250321031917.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250321b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356400634
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number PALR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Palmatier. Robert W.
9 (RLIN) 206636
245 ## - TITLE STATEMENT
Title Marketing anatytics :
Remainder of title based on first principles /
Statement of responsibility, etc. By Robert W. Palmatier , J. Andrew Petersen and Frank Germann.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Bloomsbury .
Date of publication, distribution, etc. 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii,399 p.;
Other physical details PB
Dimensions 25 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customers differ
9 (RLIN) 206637
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customers change
9 (RLIN) 206638
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element All competitors React
9 (RLIN) 206639
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Using logistic regression for customer selection
9 (RLIN) 206640
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.802 PALR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 03/11/2025 Biblios Book Point 899.00 Bill no: 7073; Bill dt: 2025-03- 1 658.802 PALR MBA14822 07/09/2026 06/09/2026 06/09/2026 719.20 03/21/2025 Book