Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 116948

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20230530143419.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 230530|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Advertising

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)168434: BELCH (George E);BELCH (Michael A);PURANI (Keyoor) 116947, Advertising and promotion: an integrated marketing communications perspective Ed 7, 2010