Marketing Management / (Record no. 230681)

MARC details
000 -LEADER
fixed length control field 00858nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240405162901.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240405b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789389538335
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 6
Classification number 658.8
Item number SAXR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Saxena, Rajan
9 (RLIN) 159003
245 ## - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc. By Rajan Saxena
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai :
Name of publisher, distributor, etc. Mcgraw Hill Education (India) Private Limited ,
Date of publication, distribution, etc. 2022
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 746p. ;
Other physical details PB :
Dimensions 24 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The Marketing Environment
9 (RLIN) 159004
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Assembling the Marketing Toolbox
9 (RLIN) 159005
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creating Customer Value
9 (RLIN) 159006
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication and Deliverance of Customer Value
9 (RLIN) 159007
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Creating Sustainable Competitive Value and Growth
9 (RLIN) 159008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Broadening Horizons
9 (RLIN) 159009
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 6th
Call number prefix 658.8 SAXR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/09/2024 Biblios Book Point 1199.00   658.8 SAXR MBA14728 05/23/2026 959.20 03/09/2024 Book