Marketing Management /

Saxena, Rajan

Marketing Management / By Rajan Saxena - 6th ed. - Chennai : Mcgraw Hill Education (India) Private Limited , 2022 - xxv, 746p. ; PB : 24 cm

9789389538335


The Marketing Environment
Assembling the Marketing Toolbox
Creating Customer Value
Communication and Deliverance of Customer Value
Creating Sustainable Competitive Value and Growth
Broadening Horizons

658.8 / SAXR