Marketing research / (Record no. 210518)

MARC details
000 -LEADER
fixed length control field 00777nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220608114113.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789332584679
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Edition number 8
Item number BURA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C.
9 (RLIN) 41072
245 ## - TITLE STATEMENT
Title Marketing research /
Statement of responsibility, etc. By Alvin C. Burns, Ann Veeck and Ronald F. Bush.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Pearson Education ,
Date of publication, distribution, etc. 2009 .
300 ## - PHYSICAL DESCRIPTION
Extent 489p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research process and defining the problem and research objectives
9 (RLIN) 41073
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Qualitative research techniques
9 (RLIN) 41074
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Veeck, Ann.
9 (RLIN) 41075
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald F.
9 (RLIN) 41076
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 8th
Call number prefix 658.83 BURA
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/14/2018 449.00 Bill no:4548; Bill dt:2018-03-12   658.83 BURA MBA13086 05/23/2026 336.75 07/16/2021 Book