Marketing research /
Burns, Alvin C.
Marketing research / By Alvin C. Burns, Ann Veeck and Ronald F. Bush. - 8th ed. - New Delhi : Pearson Education , 2009 . - 489p. ; 24 cm.
9789332584679
Marketing research process and defining the problem and research objectives
Qualitative research techniques
658.83 / BURA
Marketing research / By Alvin C. Burns, Ann Veeck and Ronald F. Bush. - 8th ed. - New Delhi : Pearson Education , 2009 . - 489p. ; 24 cm.
9789332584679
Marketing research process and defining the problem and research objectives
Qualitative research techniques
658.83 / BURA
