How cool brands stay hot : (Record no. 206628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00737nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220516145201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2011 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749462505 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 1 |
| Item number | BERJ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri Van Den. |
| 9 (RLIN) | 37391 |
| 245 ## - TITLE STATEMENT | |
| Title | How cool brands stay hot : |
| Remainder of title | branding to generation Y / |
| Statement of responsibility, etc. | By Joeri Van Den Bergh and Mattias Behrer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Kogan Page , |
| Date of publication, distribution, etc. | 2011 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 249p. ; |
| Dimensions | 24.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Developing a brand model for the new consumer |
| 9 (RLIN) | 37392 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Self identification with the brand |
| 9 (RLIN) | 37393 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Behrer, Mattias. |
| 9 (RLIN) | 37394 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 1st |
| Call number prefix | 658.827 BERJ |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09194 | 05/23/2026 | 716.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09195 | 05/23/2026 | 716.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09196 | 05/23/2026 | 716.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09197 | 05/23/2026 | 716.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09198 | 05/23/2026 | 716.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 1 | 658.827 BERJ | MBA09199 | 05/23/2026 | 716.00 | 07/16/2021 | Book | 07/08/2024 | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09200 | 05/23/2026 | 716.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09201 | 05/23/2026 | 716.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/24/2011 | 895.00 | Bill no:4058; Bill dt:2011-03-24 | 658.827 BERJ | MBA09202 | 07/21/2025 | 716.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/30/2011 | 895.00 | Bill no:4011; Bill dt:2011-03-18 | 658.827 BERJ | MBA09213 | 05/23/2026 | 716.00 | 07/16/2021 | Book |
