How cool brands stay hot : branding to generation Y / By Joeri Van Den Bergh and Mattias Behrer.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Kogan Page , 2011 .Edition: 1st edDescription: xvii, 249p. ; 24.5 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09213
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09194
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09195
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09196
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09197
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09198
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09199
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09200
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Available	MBA09201
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 BERJ (Browse shelf(Opens below))	Reference Book	MBA09202

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