Advertising management / (Record no. 181830)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00728nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220302152754.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 5 |
| Item number | BATR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev. |
| 9 (RLIN) | 22378 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | By Rajeev Batra, John G. Myers and David A. Aaker. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising planning and decision making |
| 9 (RLIN) | 22379 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Segmentation and positioning |
| 9 (RLIN) | 22380 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 9 (RLIN) | 22381 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 22382 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 5th |
| Call number prefix | 659.1 BATR |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Cost, normal purchase price | Inventory number | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 659.1 BATR | MCA01338 | 07/21/2025 | 07/16/2021 | Book | |||||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 659.1BATR | MBA07635 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 399.00 | Billno:ABK669;Billdt:2010-02-10 | 299.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 659.1BATR | MBA07636 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 399.00 | Billno:ABK669;Bildt:2010-02-10 | 299.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 659.1BATR | MBA07637 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 399.00 | Bilno:ABK669;Billdt:2010-02-10 | 299.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 659.1BATR | MBA07638 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 399.00 | Billno:ABK669;Billdt:2010-02-10 | 299.25 |
