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Advertising management /

Batra, Rajeev.

Advertising management / By Rajeev Batra, John G. Myers and David A. Aaker. - 5th ed. - New Delhi : Pearson Education , 2009. - 768p. ; 24 cm.

ISBN: 9788177588507

Subjects--Topical Terms:
Advertising planning and decision making
Segmentation and positioning

Dewey Class. No.: 659.1 / BATR

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