International marketing / (Record no. 180914)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00840nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316114753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2009 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070666993 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 |
| Edition number | 13 |
| Item number | CATP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 9 (RLIN) | 23877 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | By Philip R Cateora, John L Graham and Prashant Salwan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Education Private Limited , |
| Date of publication, distribution, etc. | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxxi, 888p. ; |
| Dimensions | 24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Integrated marketing communications and international advertising |
| 9 (RLIN) | 23878 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Negotiating with international customers partners and regulators |
| 9 (RLIN) | 23879 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 9 (RLIN) | 23880 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salwan, Prashant. |
| 9 (RLIN) | 23881 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 13th |
| Call number prefix | 658.848 CATP |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Cost, normal purchase price | Inventory number | Cost, replacement price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.848 CATP | MCA00422 | 07/21/2025 | 07/16/2021 | Book | |||||||||
| MCA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.848 CATP | MCA03830 | 07/21/2025 | 07/16/2021 | Book | |||||||||
| Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | 658.848 CATP | MBA01490 | 07/21/2025 | 07/16/2021 | Book | Dewey Decimal Classification | ||||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/20/2008 | 658.848 CATP | MBA05259 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:8855; Bill dt:2008-09-23 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | 658.848 CATP | MBA05888 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bill no:9191; Bill dt:2009-02-12 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 658.848 CATP | MBA07538 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bno:ABK669;Bdt:2010-02-10 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 658.848 CATP | MBA07539 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bno:ABK669;Bdt:2010-02-10 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 658.848 CATP | MBA07540 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bno:ABK669;Bdt:2010-02-10 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 658.848 CATP | MBA07541 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bno:ABK669;Bdt:2010-02-10 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/20/2010 | 658.848 CATP | MBA07542 | 05/23/2026 | 07/16/2021 | Book | Dewey Decimal Classification | 495.00 | Bno:ABK669;Bdt:2010-02-10 | 371.25 | ||||||
| MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Donated | 658.848 CATP | MBA09020 | 05/23/2026 | 07/16/2021 | Donated Books | Dewey Decimal Classification |
