International marketing /

Cateora, Philip R.

International marketing / By Philip R Cateora, John L Graham and Prashant Salwan. - 13th ed. - New Delhi : Tata McGraw Hill Education Private Limited , 2009. - Xxxi, 888p. ; 24 cm.

9780070666993


Integrated marketing communications and international advertising
Negotiating with international customers partners and regulators

658.848 / CATP