Media monoliths : how great media brands thrive and survive (Record no. 142471)

MARC details
000 -LEADER
fixed length control field 00799nam a2200313Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250829114419.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2005 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749444037
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 070.5 TUNM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mark Tungate
9 (RLIN) 237564
245 ## - TITLE STATEMENT
Title Media monoliths : how great media brands thrive and survive
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent viii,261p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Reuters
9 (RLIN) 237565
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MTV
9 (RLIN) 237566
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element monoliths
9 (RLIN) 237567
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media
9 (RLIN) 237568
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element how
9 (RLIN) 237569
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element CNN international
9 (RLIN) 237570
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bloomberg
9 (RLIN) 237571
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BBC world
9 (RLIN) 237572
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element and
9 (RLIN) 237573
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Journalism
9 (RLIN) 237574
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 065293
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          St Aloysius Library St Aloysius Library   02/17/2021 Intact Bookhouse Pvt Ltd 525.00   070.5 TUNM 065293 02/17/2021 02/17/2021 Book