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Media monoliths : how great media brands thrive and survive

Mark Tungate

Media monoliths : how great media brands thrive and survive - London Kogan Page 2005 - viii,261p

ISBN: 0749444037

Subjects--Topical Terms:
Reuters
MTV
monoliths
Media
how
CNN international
Bloomberg
BBC world
and

Dewey Class. No.: 070.5 TUNM

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