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Marketing psychology decoded : unlocking the secrets behind consumer behavior /

Sen, Suvodip.

Marketing psychology decoded : unlocking the secrets behind consumer behavior / By Suvodip Sen, - 1st ed. - Pune : ZebraLearn , 2025. - 410 p.; HB 22.7 cm.

ISBN: 9789349299252

Subjects--Topical Terms:
Delving into the minds of buyers
Exposure focus formation of perception
Attitude towards high efforts purchase

Dewey Class. No.: 658.8 / SENS

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