Marketing psychology decoded : (Record no. 240344)

MARC details
000 -LEADER
fixed length control field 00725nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250809100945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250809b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789349299252
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number SENS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sen, Suvodip.
9 (RLIN) 234816
245 ## - TITLE STATEMENT
Title Marketing psychology decoded :
Remainder of title unlocking the secrets behind consumer behavior /
Statement of responsibility, etc. By Suvodip Sen,
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pune :
Name of publisher, distributor, etc. ZebraLearn ,
Date of publication, distribution, etc. 2025.
300 ## - PHYSICAL DESCRIPTION
Extent 410 p.;
Other physical details HB
Dimensions 22.7 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Delving into the minds of buyers
9 (RLIN) 234817
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Exposure focus formation of perception
9 (RLIN) 234818
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Attitude towards high efforts purchase
9 (RLIN) 234819
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.8 SENS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date due Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 08/08/2025 Biblios Book Point 2990.00 Bill no:2654; Bill dt:2025-08-07 1 658.8 SENS MBA15212 09/10/2025 08/11/2025 08/11/2025 2392.00 08/09/2025 Book