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The new direct marketing: how to implement a profit driven database marketing strategy. How to implement a profit driven database marketing strategy

Batra, Rajeev.

The new direct marketing: how to implement a profit driven database marketing strategy. How to implement a profit driven database marketing strategy - 2 - New York Irwin 1995 - xiv,493

ISBN: 1556238096

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.84 BATR

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