Marketing research /

Sathyapriya, P.

Marketing research / By P Sathyapriya - 1st ed. - New Delhi : Biztantra, 2015. - xx,242p. ; PB : 23.5 cm.

9789351197751


Marketing Research
Marketing Research Process
Research Design
Sampling Design
Data Collection Methods
Measurement Scaling
Field work and Data Preparation
Introduction to SPSS
Basic Data Analysis
Establishing Hypothesis and Testing
Determining Association among Variables
Determining Dependent Independent Relationship
Decision Making Models
Data Reduction Techniques
Brand Positioning Methods
Qualitative Approaches

658.83 / SATP