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Marketing research / By P Sathyapriya
Material type:
TextLanguage: English Publication details: New Delhi : Biztantra, 2015.Edition: 1st edDescription: xx,242p. ; PB : 23.5 cmISBN: - 9789351197751
- Marketing Research
- Marketing Research Process
- Research Design
- Sampling Design
- Data Collection Methods
- Measurement Scaling
- Field work and Data Preparation
- Introduction to SPSS
- Basic Data Analysis
- Establishing Hypothesis and Testing
- Determining Association among Variables
- Determining Dependent Independent Relationship
- Decision Making Models
- Data Reduction Techniques
- Brand Positioning Methods
- Qualitative Approaches
- 658.83 1 SATP
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Book
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St Aloysius Institute of Management & Information Technology | MBA | 658.83 SATP (Browse shelf(Opens below)) | Available | MBA14176 | |
|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.83 SATP (Browse shelf(Opens below)) | Available | MBA12103 | |
|
Book
|
St Aloysius Institute of Management & Information Technology | MCA | 658.83 SATP (Browse shelf(Opens below)) | Available | MCA14661 |
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