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Advertising and sales promotion management an Indian perspective : text and cases

Gupta S L

Advertising and sales promotion management an Indian perspective : text and cases - New Delhi Sultan Chand & Sons 2011 - xxii,635p

ISBN: 9788180548611

Subjects--Topical Terms:
promotion
perspective
management
Indian
cases
Advertising

Dewey Class. No.: 658.82 GUPA

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