Advertising and sales promotion management an Indian perspective (Record no. 124077)

MARC details
000 -LEADER
fixed length control field 00788nam a2200289Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250807110648.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210210b2011 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788180548611
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82 GUPA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gupta S L
9 (RLIN) 234459
245 ## - TITLE STATEMENT
Title Advertising and sales promotion management an Indian perspective
Remainder of title : text and cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Sultan Chand & Sons
Date of publication, distribution, etc. 2011
300 ## - PHYSICAL DESCRIPTION
Extent xxii,635p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element promotion
9 (RLIN) 234460
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element perspective
9 (RLIN) 234461
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element management
9 (RLIN) 234462
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Indian
9 (RLIN) 234463
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element cases
9 (RLIN) 234464
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 234465
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Sales Management
9 (RLIN) 234466
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ratna, V V
9 (RLIN) 234467
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 074264
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Reference Book Management St Aloysius Library St Aloysius Library Reference Section 02/17/2021 Sapna Book House Pvt Ltd, K S Rao Road, Mangalore 290.00   658.82 GUPA 074264 02/17/2021 02/17/2021 Reference