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1.
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Branding your business Rev Ed by
Material type: Text Text
Language: English
Publication details: London Kogan Page 2011
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.827 HAMB.

2.
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E-commerce / By Jeffrey F Rayport and Bernard J Jaworski. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2002
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 004.694 RAYJ.

3.
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Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2003
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 004.694 RAYJ.

4.
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Introduction to e-commerce / By Jeffrey F Rayport and Bernard J Jaworski. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw Hill , 2001
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 004.694 RAYJ.

5.
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Paradigm shift and challenges for sustainable global business / Edited by V K Gautam...[et.al]. by
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 001.072382 GAUV.

6.
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Impact of e- marketing on e- buyer behaviour / By Bijal ZAveri Amin by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Biztantra , 2013
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (5)Call number: 658.84 AMIB, ...

7.
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HR in enhancement of people capability / Edited by Anitha Ramachander and Jayantee (Mukherjee) Saha. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2006
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 001.072658 RAMA.

8.
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Marketing in the new global order : challenges and opportunities / Edited by Tapan K Panda and Naveen Donthu. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Excel Books , 2007
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 001.0726588 PANT.

9.
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International marketing / By Michael R. Czinkota and Ilkka A. Ronkainen. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Thomson south western , 2007
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (8)Call number: 658.848 CZIM, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

10.
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Strategic brand management / By Richard Elliott and Larry Percy. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Oxford University Press , 2008
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (8)Call number: 658.827 ELLR, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

11.
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Retailing management : text and cases / By Swapna Pradhan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2012
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (5)Call number: 658.87 PRAS, ...

12.
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Building brands in Asia : from the inside out / Tim G. Andrews and Wilson Chew. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York , Routledge, Taylor & Francis Group, 2017
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 ANDT.

13.
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Consumer behaviour / By S Ramesh Kumar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : Pearson India Education Services Pvt Ltd, 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8342 KUMS.

14.
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Tata: Evolution Of A Corporate Brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Penguin Business Haryana 2024
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.2 WITT.

15.
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Psychology of marketing / By Harinder Singh Pelia. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Jaico Pubishing House , 2025
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 658.8 PELH, ...

16.
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Brand management : principles and practices / By Kirti Dutta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press , 2022
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 DUTK. Not available: St Aloysius Institute of Management & Information Technology: Checked out (1).

17.
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Future of purpose -driven branding : signature programs that / By David Aaker and Varsha Jain. by
Edition: 1st edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley , 2023
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.827 AAKD.