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1.
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Advertising and promotions:an integrated brand approach Ed 6 by
Edition:
Material type: Text Text
Language: English
Publication details: New Delhi Cengage learning 2012
Availability: Items available for loan: St Aloysius Library (1)Call number: 658.82 SEMA.

2.
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Advertising and integrated brand promotion / By Thomas C O'Guinn, Chris T. Allen and Richard j. Semenik. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning India Pvt Ltd , 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (5)Call number: 659.157 OGUT, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (2).

3.
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Advertising and integrated brand promotion. by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi South western cengage learning 2006
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 659.157OGUT.

4.
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Advertising management : with integrated brand promotion / By Thomas C Oguinn, Chris T. Allen and Richard J. Semenik. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning , 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (6)Call number: 659.1 OGUT, ...

5.
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Advertising and promotions : an integrated brand approach / By Richard J. Semenik...[et.al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Cengage Learning , 2012
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (2)Call number: 659.1 SEMR, ...