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1.
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Key account of management: definitive guide. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Butterworth Heinemann 2007
Availability: Items available for loan: St Aloysius PG Library (1)Call number: 658.1511 MCDM.

2.
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Management library: the essential guide to marketing planning V2. by Series: ; 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Crest Publishing House 2005
Availability: Items available for reference: St Aloysius PG Library: Not for loan (1)Call number: 658 MCDM.

3.
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Marketing by matrix. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: USA NTC Business Books 1993
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.802 MCDM.

4.
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Marketing in a nutshell: key concepts for non- specialists. Key concepts for non- specialists. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Elsevier India Pvt Ltd 2008
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.802 MELM.

5.
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Malcolm mcdonald on marketing planning: understanding marketing plans and strategy. Understanding marketing plans and strategy. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2008
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.802 MCDM.

6.
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Marketing accountability: a new metrics model to measure marketing effecticeness. New metrics model to measure marketing effecticeness. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Kogan Page 2011
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.802 MCDM.