Infinite asset: managing brands to build new value. Managing brands to build new value.
Material type:
TextLanguage: English Publication details: Boston Harvard Business School Press 2001Edition: 1Description: xii,238ISBN: - 1578512492
- 658.827 HILS
| Item type | Current library | Collection | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 HILS (Browse shelf(Opens below)) | Reference Book | MBA02119 |
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