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1.
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Advertising and promotions an IMC perspective by
Material type: Text Text
Language: English
Publication details: New Delhi Tata McGraw-Hill Publishing Company Ltd. 2009
Availability: Items available for loan: St Aloysius Library (1)Call number: 659.1 SHAA.

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2.
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Advertising and promotions : an IMC perspective / By Kruti Shah and Alan Dsouza. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2009
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (8)Call number: 659.1 SHAK, ... Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

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