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1.
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Essence of consumer behaviour. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London PHI Learning Pvt Ltd 1997
Availability: Items available for loan: St Aloysius Institute of Management & Information Technology (1)Call number: 658.8342 BLYJ.

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2.
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Marketing communications. by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New Delhi Pearson Education 2002
Availability: Not available: St Aloysius Institute of Management & Information Technology: Reference Book (1).

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