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Marketing Management

By: Material type: TextTextLanguage: English Publication details: New Delhi Kalyani Publishers 2009Description: 632p. PB 24x17cmISBN:
  • 9788127251055
Subject(s): DDC classification:
  • 23 658.8 BANM
Summary: Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.
List(s) this item appears in: PG New Arrivals - October 2022
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library M Com 658.8 BANM (Browse shelf(Opens below)) Available PG024052
Total holds: 0

Market environment; market segmentation; buyer Behaviour; product policy and planning; product-related strategies and decisions; pricing decision; promotion-personal selling and sales force; promotion-advertising publicity public relation and sales promotion; distribution marketing channel system and wholesaling.

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