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Future of purpose -driven branding : signature programs that / By David Aaker and Varsha Jain.

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Wiley , 2023.Edition: 1st editionDescription: xviii,270p. ; PB 23.3 cmISBN:
  • 9789357460897
Subject(s): DDC classification:
  • 1 658.827 AAKD
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology Brand management MBA 658.827 AAKD (Browse shelf(Opens below)) Available MBA15286
Total holds: 0

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