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Future of purpose -driven branding : signature programs that /

David Aaker.

Future of purpose -driven branding : signature programs that / By David Aaker and Varsha Jain. - 1st edition. - New Delhi : Wiley , 2023. - xviii,270p. ; PB 23.3 cm

ISBN: 9789357460897

Subjects--Topical Terms:
Purpose- driven branding : the context
Integrating the signature social program into the business
Putting signature social brands on steroids : five branding ''must dos''

Dewey Class. No.: 658.827 / AAKD

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