SMASH innovation : smashing the hand mind market barrier / By Gopichand Katragadda.
Material type:
TextLanguage: English Publication details: New Delhi : WILEY , 2018.Edition: 2nd edDescription: xix,183p. ; PB 23.4 cmISBN: - 9788126570959
- 658.4063 2 KATG
| Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Institute of Management & Information Technology Knowledge & Innovation management | MBA | 658.4063 KATG (Browse shelf(Opens below)) | Available | MBA15283 | |
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St Aloysius Institute of Management & Information Technology Knowledge & Innovation management | MCA | 658.4063 KATG (Browse shelf(Opens below)) | Available | MCA16728 |
The book SMASH innovation is a roller-coaster ride through ancient fable, tales of up-to-the-minute innovation success and brain physiology. This book makes excellent reading on the historical perspectives of early industrial innovations, our own roots as India as well as what is ailing us in our path of innovation in the last few centuries. It covers the process that can be adapted to accelerate innovation as well as potential areas for the future wherein India can take a lead. All through the book, passion and knowledge of the author through his rich experience flow through, which can be of benefit to the current generation of young minds to assimilate, practice and innovate. This book deals with our earlier constraints of the Hand-Mind-Market barrier and what needs to be done to overcome that.
1. The Age of Reason: Learning from the Masters
Harnessing Nature
Moving Parts
Moving Fields
Moving Quantum
Moving Molecules
2. Wealth of Nations: Sowing Innovation
At the Bend in a River
Aryabhatta’s Childre
About the Author
Dr. Gopichand Katragadda is the Group Chief Technology Officer and Innovation Head for Tata Sons. He also serves as a Director on the boards of Tata Elxsi
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