Amazon cover image
Image from Amazon.com
Image from Google Jackets

SMASH innovation : smashing the hand mind market barrier / By Gopichand Katragadda.

By: Material type: TextTextLanguage: English Publication details: New Delhi : WILEY , 2018.Edition: 2nd edDescription: xix,183p. ; PB 23.4 cmISBN:
  • 9788126570959
Subject(s): DDC classification:
  • 658.4063  2 KATG
Contents:
About the Author Dr. Gopichand Katragadda is the Group Chief Technology Officer and Innovation Head for Tata Sons. He also serves as a Director on the boards of Tata Elxsi
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology Knowledge & Innovation management MBA 658.4063 KATG (Browse shelf(Opens below)) Available MBA15283
Book Book St Aloysius Institute of Management & Information Technology Knowledge & Innovation management MCA 658.4063 KATG (Browse shelf(Opens below)) Available MCA16728
Total holds: 0

The book SMASH innovation is a roller-coaster ride through ancient fable, tales of up-to-the-minute innovation success and brain physiology. This book makes excellent reading on the historical perspectives of early industrial innovations, our own roots as India as well as what is ailing us in our path of innovation in the last few centuries. It covers the process that can be adapted to accelerate innovation as well as potential areas for the future wherein India can take a lead. All through the book, passion and knowledge of the author through his rich experience flow through, which can be of benefit to the current generation of young minds to assimilate, practice and innovate. This book deals with our earlier constraints of the Hand-Mind-Market barrier and what needs to be done to overcome that.

1. The Age of Reason: Learning from the Masters

Harnessing Nature

Moving Parts

Moving Fields

Moving Quantum

Moving Molecules

2. Wealth of Nations: Sowing Innovation

At the Bend in a River

Aryabhatta’s Childre

About the Author
Dr. Gopichand Katragadda is the Group Chief Technology Officer and Innovation Head for Tata Sons. He also serves as a Director on the boards of Tata Elxsi

There are no comments on this title.

to post a comment.