Advertising and promotion : an integrated marketing communications perspective / By George E. Belch and Michael A. Belch.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Tata McGraw Hill Publishing Company Ltd , 2005.Edition: 6th edDescription: Xxvi, 779p. ; 27.5 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA03513
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA05889
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Reference Book	MBA05583
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA04442
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA01818
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA01819
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA01820
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA01821
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Available	MBA01822
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 BELG (Browse shelf(Opens below))	Reference Book	MBA01805

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