Advertising and promotion : (Record no. 199240)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00823nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220303105306.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2005 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581944 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 6 |
| Item number | BELG |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 9 (RLIN) | 22475 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | By George E. Belch and Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata McGraw Hill Publishing Company Ltd , |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xxvi, 779p. ; |
| Dimensions | 27.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Integrated marketing program situation analysis |
| 9 (RLIN) | 22476 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Objectives and budgeting for integrated marketing communications programs |
| 9 (RLIN) | 22477 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 9 (RLIN) | 22478 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 6th |
| Call number prefix | 659.1 BELG |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/16/2005 | 395.00 | Bill no:6723; Bill dt:2005-08-16 | 659.1 BELG | MBA01805 | 07/21/2025 | 316.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/24/2005 | 395.00 | Bill no:112; Bill dt:2005-08-24 | 659.1 BELG | MBA01818 | 05/23/2026 | 316.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/24/2005 | 395.00 | Bill no:112; Bill dt:2005-08-24 | 659.1 BELG | MBA01819 | 05/23/2026 | 316.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/24/2005 | 395.00 | Bill no:112; Bill dt:2005-08-24 | 659.1 BELG | MBA01820 | 05/23/2026 | 316.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/24/2005 | 395.00 | Bill no:112; Bill dt:2005-08-24 | 659.1 BELG | MBA01821 | 05/23/2026 | 316.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/24/2005 | 395.00 | Bill no:112; Bill dt:2005-08-24 | 659.1 BELG | MBA01822 | 05/23/2026 | 316.00 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 07/16/2021 | Bill no:; Bill dt:1900-01-00 | 659.1 BELG | MBA03513 | 05/23/2026 | 07/16/2021 | Book | ||||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 08/21/2007 | 395.00 | Bill no:394; Bill dt:2007-08-21 | 1 | 659.1 BELG | MBA04442 | 05/23/2026 | 316.00 | 07/16/2021 | Book | 07/11/2023 | ||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/01/2008 | 395.00 | Bill no:; Bill dt:1900-01-00 | 659.1 BELG | MBA05583 | 07/21/2025 | 395.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/17/2009 | 395.00 | Bill no:9191; Bill dt:2009-02-12 | 659.1 BELG | MBA05889 | 05/23/2026 | 316.00 | 07/16/2021 | Book |
