Marketing to rural consumers : understanding and tapping the rural market potential / Edited by Sanal Kumar Velayudhan and Guda Sridhar.

Contributor(s):

Velayudhan, Sanal Kumar., ed
Sridhar, Guda., ed

Material type: Text

TextLanguage: English Publication details: New Delhi : Excel Books , 2009.Edition: 1st edDescription: vii,365p. ; PB 24.9 cmISBN:

9788174467201

Subject(s):

Boundaries of rural market
The rural consumer
Communication and channels in rural markets

DDC classification:

001.072658 1 VELA

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology Marketing	MBA	001.072658 VELA (Browse shelf(Opens below))	Available	MBA08459

Total holds: 0

Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008

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