Marketing to rural consumers : (Record no. 205893)

MARC details
000 -LEADER
fixed length control field 01035nam a2200253Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260401153257.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788174467201
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 001.072658
Edition number 1
Item number VELA
245 ## - TITLE STATEMENT
Title Marketing to rural consumers :
Remainder of title understanding and tapping the rural market potential /
Statement of responsibility, etc. Edited by Sanal Kumar Velayudhan and Guda Sridhar.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Excel Books ,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent vii,365p. ;
Other physical details PB
Dimensions 24.9 cm
500 ## - GENERAL NOTE
General note Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Boundaries of rural market
9 (RLIN) 185881
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element The rural consumer
9 (RLIN) 185882
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication and channels in rural markets
9 (RLIN) 185883
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Velayudhan, Sanal Kumar., ed.
9 (RLIN) 185884
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sridhar, Guda., ed.
9 (RLIN) 185885
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 001.072658 VELA
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Marketing 12/15/2010 400.00 Bill no:ABK.507; Bill dt:2010-09   001.072658 VELA MBA08459 07/21/2025 300.00 07/16/2021 Book