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Draw to win : a crash course on how to lead, sell, and innovate with your visual mind.

By: Material type: TextTextLanguage: English Publication details: New York Portfolio/ Penguin 2016Description: 180p. HB 18x12cmISBN:
  • 9780399562990
Subject(s): DDC classification:
  • 23 153.132 ROAD
Summary: Since his first book, the Back of the Napkin, Roam has argued that imagery is the most powerful tool for leadership, innovation, and sales. Even though we live in an era of big data, one great picture is worth a million numbers (not to mention a thousand words). A clever idea, visually expressed, can resonate with everyone from the CEO down to the newest intern. The best news is that you don't need to be an artist to create attention-grabbing images. Roam can teach anyone with a pen and paper to translate business ideas into engaging and clear images. He identifies the types of pictures that work best in various settings and shares the basic shapes that all business pictures can be built from. This is an indispensable handbook for business leaders struggling to communicate more effectively in a world that everyday becomes less verbal and more visual.
List(s) this item appears in: New Arrivals - March 2024
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Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library General 153.132 ROAD (Browse shelf(Opens below)) Available PG024580
Total holds: 0

Since his first book, the Back of the Napkin, Roam has argued that imagery is the most powerful tool for leadership, innovation, and sales. Even though we live in an era of big data, one great picture is worth a million numbers (not to mention a thousand words). A clever idea, visually expressed, can resonate with everyone from the CEO down to the newest intern. The best news is that you don't need to be an artist to create attention-grabbing images. Roam can teach anyone with a pen and paper to translate business ideas into engaging and clear images. He identifies the types of pictures that work best in various settings and shares the basic shapes that all business pictures can be built from. This is an indispensable handbook for business leaders struggling to communicate more effectively in a world that everyday becomes less verbal and more visual.

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