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Marketing Management : In The Indian Background

By: Material type: TextTextLanguage: English Publication details: New Delhi Kalyani Publishers 2021Description: 835p. PB 24x18cmISBN:
  • 9789327263398
Subject(s): DDC classification:
  • 23 658.8 SONM
Summary: Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing.
List(s) this item appears in: PG New Arrivals - October 2022
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library M Com 658.8 SONM (Browse shelf(Opens below)) Available PG024075
Total holds: 0

Introduction to Marketing; Economic Development and Marketing Management; The Marketing Environment; The Marketing -Mix,; The Marketing Organization; Planning of Marketing Operations; Marketing Strategic Planning Process; Competitive Advantage;Market-Segmentation,Targetting and Positioning; Consumer Behaviour;Profile of an Indian Consumer; Consumerism in India; Sales Forecasting; The Marketing Information System-Part-1;The Marketing Information System-Part-11;Product Planning and Product Related Concepts; New Product Planning and Development; Branding Packaging and Labeling Product -Market Integration; Product Pricing.

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