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Marketing Research

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Kalyani Publishers 2019Description: 539p. PB 24x18cmISBN:
  • 9789353598990
Subject(s): DDC classification:
  • 23 658.83 GUPM
Summary: Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.
List(s) this item appears in: PG New Arrivals - October 2022
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Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library M Com 658.8 GUPM (Browse shelf(Opens below)) Available PG024066
Total holds: 0

Marketing research :Meaning and Phases; Defining The Marketing Research Problem ; Developing The Research Design ;Exploratory Research: Secondary Data :Qualitative Research (Including Motivation Research); Descriptive Research: Survey And Observation; Questionnaire Design; Experimental Research; Measurement And Scaling: Concepts; Attitude Measurement; Sampling Designs And Procedures; Sample Size And Errors In Sampling; Field Work And Data Preparation.

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