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Understanding consumers: building powerful brands using consumer research. Building powerful brands using consumers research

By: Material type: TextTextLanguage: English Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2003Edition: 1Description: xiii,234ISBN:
  • 0070474095
Subject(s): DDC classification:
  • 658.8342 PARM
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.8342 PARM (Browse shelf(Opens below)) Reference Book MBA00436
Total holds: 0

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