New strategic brand management : creating and sustaining brand equity long term / By Jean Noel Kapferer.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Kogan Page , 2009Edition: 4th edDescription: xv, 560p. ; 24.5 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MCA	658.827 KAPJ (Browse shelf(Opens below))	Available	MCA02206
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Available	MBA07760
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Available	MBA07761
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Available	MBA07762
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Available	MBA07763
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Available	MBA07764
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Available	MBA07765
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Reference Book	MBA05926

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